Job Description

Responsibilities

• Assist in planning and executing global marketing campaigns to support various business objectives, including user acquisition , activation , trading growth , and retention . Support campaign design by defining campaign rules, task structures, reward mechanisms, user journeys, and campaign configurations to ensure successful launches.
• Support end-to-end campaign execution, including campaign setup, UAT testing , validation of campaign pages and reward distribution, monitoring campaign performance, and promptly identifying and resolving operational issues to ensure a smooth user experience.
• Contribute to improving operational efficiency by maintaining campaign SOPs , operational documentation, and best practices. Continuously optimize campaign workflows and operational processes.
• Monitor and analyze campaign performance by preparing daily, weekly, and post-campaign reports. Track key metrics such as participant numbers , conversion rate , trading volume , ROI , and other growth metrics to evaluate campaign effectiveness and identify optimization opportunities.
• Analyze user behavior and campaign performance across different regions, channels, user segments, and reward strategies. Identify user drop-off points and growth opportunities, and provide data-driven recommendations to improve future campaign performance.

Requirements

Basic Qualifications

• Currently pursuing a Bachelor's or Master's degree. All majors are welcome; candidates with backgrounds in Marketing , E-commerce , Data Analytics , Statistics , Business Administration , or related fields are preferred.
• Strong interest in digital marketing , growth , campaign operations , or the Web3 industry.
• Strong analytical thinking , communication , and execution skills , with the ability to manage multiple tasks in a fast-paced environment.
• Fluency in English is required to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.

Preferred Qualifications

• Proficient in Excel or Google Sheets for data organization, analysis, and reporting.
• Strong data sensitivity with the ability to identify trends, uncover insights, and make data-driven recommendations .
• Previous internship or project experience in campaign operations , marketing , internet products , or data analysis is a plus.
• Familiarity with SQL , Looker Studio , Power BI , Tableau , or other data visualization tools is preferred.
• Experience using collaboration tools such as Jira , Confluence , or Notion is a plus.
• Basic knowledge of cryptocurrency , blockchain , or the Web3 ecosystem is preferred.

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